• Change or enhance the perception of a product or company
• Gain consumer insights and attitudes
• Procure data to use for future solicitation
• Sell product
• Generate future web site traffic or store traffic
• Build business alliances and co-market with other sponsors and benefactors

The avenues for event marketing include:

EVENTions is experienced in all of these avenues. We can turn registration into a valuable data collection means; activities into product education; interactions into improved business perception; takeaways into new buying preferences. The tools we utilize include touch screen surveys, online registration systems, ad specialties (imprinted logo items), exhibit design, scripting, graphic support, mementos, and experiential activities.

Whatever path you take, we will provide the right services and strategies, execute the event and your participation in it successfully, and extract the most benefit afterwards.

Cases

Comerica Bank was anxious to change its image as a business-only bank and attract more personal banking business. We recommended presenting a series of friendly, “small town” styled festivals at their newly opened branches, which would extend hospitality and put their associates in touch with the visitors. We also suggested using local performing groups to attract family groups and instill them as members of the community. The series of fourteen events brought in over $3 million in new deposits, and almost every branch exceeded their goal for newly opened accounts.

Tysons Foods wanted to build loyalty and buying preference within the Hispanic community. We participated with their marketing firm first, in staging engaging mini fairs at grocery stores (with sampling, guest chef appearances, giveaways, surveys, coupon distribution, and games), then second, outfitting their sponsor pavilions at two large festivals. The resulting store traffic, coupon redemption, and marketing data far exceeded anyone’s expectations.

Mosaic Towers wanted to introduce its new condominium project in a memorable way to realtors, and to close sales on a percentage of its inquiries to date. They made plans to hold a typical mixer – free music, food, and booze. We convinced them to add video playback, a dramatic display wall of floorplans and interiors, and facilitated tours of their sales offices down the street. Their goal was to close ten or so contracts – they closed 17 that night, and doubled their traffic in the advance sales office the next week.

Holiday Lights in Hermann Park desperately needed more sponsor underwriting for the annual festival. But the organizing committee was anxious to protect the status of H-E-B, the presenting sponsor, and to keep the event non-commercialized and austere. We approached TXU Energy, who was anxious to become part of the Houston community. We developed sponsorship package that included naming rights to the single most prominent feature of the festival area, the Reflection Pool, and a vehicle for a great deal of television b-roll during December. We designed the display to be very contemporary to add to the perception they were “new energy”. They were given a display tent along the pool’s pathway for visitor interaction. Their package included a select number of television spots highlighting their display, leaving the majority of promotion to H-E-B, which worked to protect their interests while giving singular exposure to TXU.